- Get me started
- Learn how Smart Gold works
- Market screens
- Account screens
- How much? How easy?
- Frequently Asked Questions
- FAQs : Why Smart Gold?
- FAQs : Safety
- FAQs : Vaulting
- FAQs : Operational
- FAQs : About Us
- FAQs : Governance
- FAQs : Robots
- FAQs : For US residents
- How to do it
- Open my account
- Fund my account
- View our bank details
- View our tariff
- Buy gold, silver and platinum
- Daily price
- Regular Gold Investment Plan
- Silver and platinum
- Claim my free bullion/money
- Trade my free bullion
- Validate my account
- Submit a document
- Reserve a specific bar
- Become a referrer
- Sell my gold, silver and platinum
- Withdraw funds
- Withdraw bullion
- Use the order panel
- Monitor my orders
- Cancelling my order
- Modify account settings
- Track spot prices
- Modify my limit price
- Set my limit duration
- See my trading history
- Prove my money is safe
- See the vault bar lists
- See client bank statement
- Switch to a different vault
- Understand my statement
- In case of death
- Close my account
- Contact Smart Gold
- Make a complaint
- Whitelist our emails
- Smart Gold terms
- Terms and conditions
About Us FAQs
- The Company
- Business history
- The Board
- Strategic objectives
The Smart Gold service is owned by Galmarley Limited [name origin], which is company number 4943684 registered in England and Wales at 12th Floor, Landmark House, Blacks Road, Hammersmith, London W6 9DP.
Our website services are managed, hosted and delivered to you by Galmarley's wholly owned subsidiary Smart Gold Ltd, which is company number 07400400 also registered in England and Wales at 12th Floor, Landmark House, Blacks Road, Hammersmith, London W6 9DP.
Our computers are managed from our London offices. Our live service is hosted in London, while other international locations maintain our back-up systems and data.
Our offices are in West London (UK) and we welcome callers during normal office hours. You do not need an appointment, but making one will usually save you some waiting time. Our contact details are here.
Business History and Financial Performance
An original £275,000 [$500,000] of seed capital was injected at the incorporation of Galmarley Ltd in October 2003, and it funded the early planning and development of the Smart Gold service.
After developing the software, and over a period of two years from March 2005, the business raised approximately £3.5m in equity funding. This money was invested in gold bars and currency to provide the inventory which the business needed to operate.
The accessibility, safety and value of gold bought through Smart Gold quickly made the service popular, and the business traded profitably in year one. Its revenues come from a mixture of four sources:-
- Custody fees
- Interest receipts
- The difference between buying and selling prices of gold, known as the "trading turn"
The company traded profitably from its first year (2005). We have grown steadily, and particularly rapidly since 2008.
On 1st September 2008 we were elected into the London Bullion Market Association which represents the largest of the world's physical bullion markets.
In April 2009 we won the Queen's Award for Enterprise (Innovation) for our use of technology in making the efficiencies and reliability of the professional bullion market available to private customers. In 2013 we were awarded a second Queen's Award for Enterprise (International Trade) for growing overseas sales by 140% in 3 years.
We always publish our most recent audited accounts online.
We now have over 65,000 active customers, from over 175 countries, holding approximately $2 billion in stored bullion. In fact, with more than 37 tonnes of gold and 500 tonnes of silver bullion, Smart Gold's customers are already holding significantly larger reserves than most of the world's central banks.
Our financial strength is formidable. Our asset value per £1 ordinary share has grown to over £80, and those assets are denominated in currency balances and our own gold bullion stock, all available at short notice.
This financial strength was consolidated when on 17th June 2010 we completed an important deal. The World Gold Council and Augmentum Capital each bought an 11.4% equity stake, investing a total of £12.5m (US$18.8m). On 12th April 2016 the World Gold Council transferred its 11% holding in Smart Gold to Gold Bullion Investment Trust [GBIT] which became the registered owner. GBIT is a connected organisation of the World Gold Council.
In January 2017 we became members of the London Platinum and Palladium Market in anticipation of offering platinum on the platform in partnership with the World Platinum Investment Council.
Chairman : Paul Tustain
Paul graduated with distinction in Computer Science. In the 1980s he worked as an equity analyst in London, but found himself increasingly involved in systems. On a sabbatical in 1989 he developed a new design for banks’ trading control systems and subsequently launched SAM in 1990, which over 10 years grew to provide computer solutions to 12 organisations including four of Europe’s biggest banks.
When SAM was taken over in 2001 Gordon Brown was trying to sell Britain’s gold. Paul tried to buy some, and although he succeeded – eventually – the bullion market process was opaque and the transaction terms unattractive to a private investor. Sensing that more people would soon be looking to buy gold he started planning Smart Gold in 2002.
Development of Smart Gold, which he funded, started in late 2003, and the Smart Gold service was launched in spring 2005 supported by investment from 30 friends, family and business angels. He was CEO from launch until 2016, during which time the business grew to become the world’s biggest online investment bullion service.
In 2015 Paul co-founded WhiskyInvestDirect with Rupert Patrick. In spite of obvious differences in the products both Smart Gold and WhiskyInvestDirect run strikingly similar business models and software. Each makes a wholesale marketplace investable to the private investor.
Reflecting this split interest Paul became Chairman of both Smart Gold and WhiskyInvestDirect in 2016, and remains one of their biggest customers.
For 60% of his time Paul works for Galmarley - which owns 100% of Smart Gold and over 80% of WhiskyInvestDirect. His salary and benefits are paid for by the company and disclosed, along with his interest in the company’s equity and bonds, in the audited accounts.
Chief Executive : Robert Glynne
Robert has over 20 years’ experience running e-commerce and financial services online. He graduated with Honours in Combined Studies from Newcastle University in 1994. In 1996 he took a temporary job as a filing clerk in San Francisco at Charles Schwab & Co., Inc. – the pioneer in internet financial services for private investors – and left in 2005 as eCommerce Director.
During his 9 years at Schwab, Robert held a number of managerial roles in its market-leading online division, heading initiatives to increase customer acquisition and deliver multi-million dollar cost savings.
In 2005 Robert returned to the UK and joined Betfair Ltd (now Paddy Power Betfair PLC). As Head of Sports Product Management, Robert led the team developing and launching new betting products and website functionality for the core division. Sports revenues more than doubled during his 2.5 years managing the group. Promoted to Product Director in 2009, he was part of the management team that saw the company float on the London Stock Exchange in 2010.
Robert joined Smart Gold in 2011 as Chief Operating Officer. Responsible for managing new product development, marketing and the day-to-day running of the company, in 2015 he also played a key part in launching Smart Gold’s sister business, WhiskyInvestDirect. Robert was promoted to Chief Executive and appointed to the Galmarley Board in August 2016.
Robert works full time for Smart Gold. His salary and benefits are paid for by the company and disclosed, along with his interest in the company's equity and options, in the audited accounts.
Director : Greg Lockwood
Greg has a Masters of Management degree from the Kellogg Graduate School of Management, and a B.A. (Hons.) from the University of Western Ontario. He is a Founder of Piton Capital, a venture fund specialized in online exchanges and marketplaces.
Prior to this he set up the European venture arm of UBS Capital, and worked in telecom investment banking and in media publishing. Within UBS he helped to create Sunrise, the second largest telecom services provider in Switzerland and made investments in – among others – Betfair, the world’s largest internet betting exchange, where he served as Chairman.
He invested in Smart Gold as one of the first group of business angels, whose interest he continues to represent on the Board. He transferred that investment into Piton Capital, which later followed that with a further investment in June 2010. Piton now owns 2.3% of the company.
Greg’s salary and benefits are paid by Piton Capital.
Director : Tim Levene
Tim went to the University of Manchester to study Russian and worked for Bain & Company in Moscow, Boston, Sydney and London. He left Bain in early 1998 to pursue entrepreneurial interests.
In the summer of 1999, he joined 3 former colleagues from Bain & Company and launched Flutter.com. In early 2000, Flutter raised over $24m in venture capital which – after various mergers – ultimately exited on the London Stock Exchange for approximately $400m in 2010. He moved to Asia in 2004 and returned to London in 2009 to launch Augmentum Capital.
Augmentum Capital backs dynamic entrepreneurs in the technology and internet space. Backed by London-listed RIT Capital Partners, Augmentum invests in businesses that exploit inefficient markets and those that develop disruptive technologies. Augmentum has invested in 6 internet and software businesses since 2010, one of which was Smart Gold in which it acquired an 11% stake in 2010.
Tim was made a Young Global Leader by the World Economic Forum in 2012.
Tim’s salary and benefits are paid by Augmentum Capital.
Smart Gold's Management Team
- Justina Prytula
- Finance Director
- David Hemmings
- CTO (Chief Technology Officer)
- Adrian Ash
- Research Director
- Maria Vengut
- Head of Customer Services
- Daniel Jay
- Marketing Director
- Johnny Stewart
- Product & Operations Director - Find out about Smart Gold's Corporate services
In total Smart Gold employs 32 people at its Hammersmith office in London.
As the head of the board and majority shareholder Paul Tustain accepts responsibility within the company for organising Smart Gold's system controls and arranging individual responsibilities within the Smart Gold team, and its custody providers, so as to maximise the security of customers' gold and cash.
In addition to development capital Paul Tustain has provided management bonds to the company which is held as gold and cash segregated in favour of customers. These management bonds are non-refundable except in final liquidation, in which circumstance they rank behind all other customer property for repayment.
The value of equity in the company and this loan would therefore be lost before any Smart Gold customer incurred any loss resulting from breaches of faith or security on Smart Gold.com.
This arrangement is structured to underpin the meaning of 'accepting responsibility'.
Back to top of FAQs
What are Smart Gold's strategic objectives?
Smart Gold's objective is to operate the world's most cost-effective, secure and accessible market in professional grade bullion.
We want to do this because :-
- We believe there is a deficit of financial responsibility in many modern governments and financial institutions.
- We believe that modern currencies and other paper-based value systems will inhibit savers from retaining their domestic and worldwide purchasing power.
- We believe that using gold to provide protection from this problem is a strategy which has been inaccessible to individuals at a fair price.
- We believe that we are uniquely well qualified to provide that accessibility and to manage the service in a way which maximises security, accessibility and value for our customers.